Hokiis was founded in 2019 by Taline Keshishian in her NYC studio apartment. Taline was eager to have a career in fashion, which is why she turned to starting her own business and becoming her own boss. Being a proud Armenian, Taline always wanted to incorporate her heritage into the brand, hence the name Hokiis, which roughly translates to “my soul”. Hokiis is a global online women's boutique offering sustainable clothing and accessories, both new and vintage. Hokiis aims to redefine present-day femininity by offering an array of edgy, fierce, and one-of-a-kind merchandise that reveals the power and sensuality in all of us. Our goal is to help our customers feel unapologetically themselves. For the bold souls living in badass bodies.